Hush Lingerie

WHO: School Project

WHAT: Identity, packaghing, concept, creation

Hush Lingerie was my end of studies project for the CAD Brussels. My dad being in the underwear business since long (we all know men love underwear’s) I decided to create what girls all wonder to have. Customisable underwear’s where you can change the knot, straps cups & bra band for the top. The knot, the side & the basic for the slip: all parts can be purchased individually & some set are already made in shops according to the season and the fashion mood. I imagined and created all the display, packaging, graphic design, labels, … The clean and white design can be easily match with any colour textile, and this colour is used inside each packaging referring to the product to sell. 3 types of bras and 3 types of slip exist; for this I created row of pictograms. The shopping bags and its homemade pattern reflect well the concept of Hush Lingerie. Hush is a young & dynamic brand; I hope that one day it will exist. If you want to launch it with me, just contact me - I will be pleased.

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